You’ve built your web site, populated it with image galleries, informative, well thought-out articles, and you’ve posted your events, specials, maybe a menu or two, and no one shows up.
Once your web site is built, you need to market your site, just like you would market a brick and mortar storefront. Putting up your web site is the first step. We’ll talk briefly about the various ways to drive traffic to your web site, and we’ll focus on what we consider the best way.
In my opinion, the best way to get eyeballs on your web site is by letting the internet search engines (google.com, yahoo.com, bing.com, etc) do the work for you. By optimizing your web site for the correct keywords and key-phrases, the search engines will place your web site listings higher in their rankings, and drive highly targeted traffic to your site.
What are keywords and key-phrases? Simply put, these are the terms that your target market is using to search for you. As an example, if you run a nightclub in Angeles City, you could optimize a page on your web site for “angeles city nightclub”. If people search on that phrase, they would have a better chance of finding your page.
But, how do you know what words and phrases to optimize for? There are many ways that people might search for your business. Some examples:
angeles city bars
angeles city philippines
philippines angeles city nightlife
angeles city bars review
angeles city bar reviews
nightclub angeles city
bars fields avenue
These are all real-world examples of how people found one of our web sites in the last month.
How do you know which ones to use? What do you do with them once you figure that out? How do you optimize your web site and individual web pages for the correct terms?
By letting us do it for you. We have the tools and the skills to put your web site on the front page of Google.com. This is critical if you want your web site to be successful.
What are the other ways to get traffic to your web sites? I’ll add these in the order of importance and effectiveness.
1. Links from other web sites. This is a very good way to get qualified, targeted traffic to your site. There are some key rules to consider when getting links from other sites, and we know them all. The sites that link to you must be appropriate; in other words, the links must come from sites with related content and purpose. In fact, having quality links from other, related web sites is one of the key concepts of search engine optimization. We have the expertise and the tools to make this easy and efficient. In addition, our network of Philippine Nightlife Sites is perfect for establishing links to you site.
1.a Advertising banners, business and nightlife directory listings, and customized blog posts for your business. We provide all of these, and they are gold. Ad banners are cheap and will be seen thousands of times by exactly the people you are trying to attract. Business Directory listings are searched for all day, every day. Our blog posts and image galleries are viewed by thousands of people every month. These complement your search engine optimization efforts and will help to move your listings higher in the results.
2. Social Marketing. This is simply setting up and maintaining accounts/pages on social networks like Facebook, and getting your message out using other tools like Twitter. We can automate most of this, by posting your web site articles to Facebook and Twitter automatically. Having a presence on Facebook and Twitter do several important things:
- Communicate with your target market and keep them informed of events, special offers and news.
- Expose your business through word of mouth. People on Facebook and Twitter will pass your information on to their friends, and their friends, and so on. It’s exponential when done correctly.
- Establish very high quality links back to your web site.
- Make your business easier to find in the search engines. By correctly naming your Facebook profile you expose your business to the search engines in a very positive way.
These are only a few of the ways that Social Marketing will help your business.
3. Using your existing marketing materials. Add your web site URL to everything you print, publish or hand out. This includes you business cards, letterhead, invoices, bills, thank you letters, and internet message board profiles and signatures.
4. Paid search engine placement. In this scenario, you pay the search engine for highlighting your listing when people search on your keywords and key-phrases. You will be charged on a per-click basis, meaning Google will charge you only when someone clicks and visits your web site. The learning curve can be a very expensive disaster if you are new to setting up and managing paid listings. Let us handle this for you and see positive results for as little cost as possible. We don’t recommend this option for bars and clubs, but it works very well for hotels, resorts and restaurants.
5. You can buy traffic from “traffic brokers”. In this market, you will be pouring money down the drain. Traffic sellers will send you people who are just looking for free pictures of hot chicks, and they will not spend a dime on your web site ads, and they certainly won’t be traveling to Angeles City to visit your club. Not recommended. Ever.
Contact us today to get started.
